
Are You Experiencing the "Backfire Effect?"
Have you ever been in a fight with your spouse where they refused to acknowledge your position or validate your point of view despite being presented with actual facts that your position had merit? If that sounds familiar, you, and your relationship, have been impacted by the “Backfire Effect.” What the heck is that? Well, it’s an actual psychological phenomena. When a person with an ingrained belief is presented with proof that their belief might actually be wrong, inste